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June 23, 2008
Call Us Crazy - Part One
Please forgive me. I'm in a talkative mood tonight. This post is proving longer than I expected so I am splitting it into two parts.
I have this weird quirk that I find comfort in doing "something." Whether that something actually accomplishes anything is, of course, debatable. But the act itself provides at least some modest comfort.
Not surprisingly, my initial response to the horror of the poor dumped rabbit was to start thinking about what we can do. I was stymied, though, by the basic problem of how do you get to the dumpers? After all, they're not the ones using Google to search for information about why dumping is a bad thing.
Ironically, a second dump case brought some resolution. Karalee heard about a dumped rabbit with a foot stuck in a drain hole cover and, as it turns out, a broken back. This time, the rescuer took the rabbit to Norton Road Vet Clinic where it was humanely euthanized. Clearly an improvement over the first case but we're setting the bar pretty low here.
We are all way beyond fed up with dumped rabbits - let's not forget Lucy and Blackberry who, thankfully, suffered no broken bones but continue to battle serious medical issues. Karalee's suggestion was to create web pages on both columbusrabbit.org and makeminechocolate.org that describe the likely fate of dumped rabbits and what caring people should do if they find a dumped rabbit.
In support of her strategy, we can also take advantage of a technique that marketers are exploring: viral marketing. I will explain what that is in my next post.
Posted by Sue at June 23, 2008 4:56 PM